NIELSEN - 16TH DECEMBER 2008

PROFILE - MARKETING RESEARCH

A short brief on ARC: “BASES is the global leader in the Simulated Test Marketing (STM) field of market research and works with all the top names in the FMCG world (our clients include P&G, Unilever, The Coca-Cola Company, PepsiCo, Reckitt-Benckiser, Kraft, Heinz, Clorox, etc.). The BASES Analytical Resource Center (ARC) is a global resource and works with BASES Offices across the world, handling international market research projects. Analysts at the BASES ARC office would get global exposure in the market research world and would work with proprietary BASES tools and general market research methodologies to analyze new product launches and make recommendations for initiative optimization for our global clients. The role involves working closely with our Client Consulting teams worldwide in answering our clients’ key business questions.

The profile requires graduates of any discipline B.Sc/B.M.S./B.Com./B.A. (or any other degree). We are seeking smart, analytical, confident individuals who can flourish in a team environment and have a keen interest in marketing. BASES is part of the $4BN Nielsen Company which also owns Nielsen BASES (To learn more, visit www.bases.com).

As regards the selection procedure, we will have a pre-placement talk and presentation that will last for about one hour and a half, including a Q&A session. This will be followed by written test which will last for 90 minutes. Candidates are advised to carry calculators to the test. The use of mobile phones during the test is strictly prohibited.

Office
The BASES Analytical Resource Center (ARC), Mumbai

ACNielsen BASES Overview
We are the global leader in new product evaluation and sales forecasting for consumer packaged goods. Through our consulting, we help marketers evaluate and improve the potential of their product ideas.

ARC Overview
The Analytical Resource Center assists client teams in providing guidance to our clients. Analysts at the ARC will work on BASES’ projects that will ultimately be delivered to our clients around the world.

Job Description
The job involves partnering with BASES offices globally to provide the highest level of consulting to our clients. The analyst role involves writing reports and client deliverables, analyzing consumer & marketing data to make actionable recommendations, and working with proprietary databases and software. The projects are done for large global clients; BASES works with the biggest names in the FMCG world.

Qualifications
Bachelor’s degree or higher
Demonstrated writing and analytical skills

Requirements
Attention to detail, English writing and communication skills, timely completion of tasks, multi tasking, MS Office familiarity

Core Qualities
Analytical, responsible/ accountable, team player, strong in oral and written communication

Why work at the ARC?
Part of a global and growing company
Very competitive compensation package
International travel opportunity
Young and vibrant work culture
Exposure to global market research and marketing
Work on international projects and new-product launches
Opportunity to apply for a BASES Client Service Analyst position (where typically only MBA candidates are considered)
Opportunity to be a team leader in a corporate setting